Focus areas
I am a creative marketer with knowledge and experience. Below you will find examples of my different focus areas.
Content Marketing
I work with all kinds of content – for web, print , digital signs and more.
Project Management
I work well both independently and in teams, and am used to managing different types of projects. For the past five years, I have worked within the hotel and restaurant industry, but have earlier experience from the car and music industry as well. I have trained and supported European colleagues in various web-based solutions, trained assistants, taught artists/bands how to build their presence and brand online (website, blog and social media), and have been responsible for large projects such as a new web platform for both Ligula Hospitality Group and Hertz First Rent a Car. My latest major project was to enter a brand new market, Germany, and add German as a language alternative to Ligula.se, also build the landing pages for seven newly acquired hotels in Germany. Another exciting project I was previously responsible for was to create a digital signage solution for all the Hertz car rental offices in the Nordic region.
Branding
I have worked with both big and small brands, global and Swedish &ndash, eg Hertz, Sunfleet, Starlab and various hotel brands such as Good Morning Hotels, ProfilHotels, Motel L, Mercure hotels, Ibis Styles and more.
Campaigns – Swedish and global
I have created campaigns and adapted them to different media. Often in collaboration with the Revenue dept. for campaigns in Sweden, and for international campaigns in collaboration with headquarters in London (Hertz International) and Cologne (Norse Hotels Scandinavia).
Graphic and Motion Design
I create content with copy, photos and film. I’m an ace on photo retouching, illustrations and drawing. I edit film and make short film presentations and create ads for both digital and print.
Digital Signage
I developed aa digital signage solution for Hertz in the Nordic region, using Scala as a tool.
About me
I work with the web and content marketing.
My name is Pernilla and I live in Stockholm. I am a creative doer, passionate about my job and everything about Content Marketing and building brands. I have lots of experience from working with various agencies (such as web, PR, SEO and production agencies, etc), but I am no stranger to sitting down in front of a computer and being creative myself.
I master all the necessary programs for web, film and print and have a lot of experience from several web publishing tools (such as WordPress, EPiServer), Search Engine Optimization, Google Business and Analytics, Social Media, Newsletters.
I work well both independently and in teams, and am used to managing different types of projects. For the past five years, I have worked within the hotel and restaurant industry, but have earlier experience from the car, book and music industry as well. Take a look at my CV on www.psgrafiskdesign.se/en/my-cv or image samples of some of the work I have done on www.psgrafiskdesign.se/en/portfolio-2.
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Adobe Creative Suite
(Photoshop, Illustrator, InDesign, Premiere, AfterEffects)
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CMS (Content Management Systems)
eg WordPress, Interwoven, EPiServer, Hotel Web Service
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SEO and Google
Search engine optimization and Google Business & Analytics
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Social media
Facebook, YouTube, Instagram, Pinterest, Twitter
Some of the brands I have worked with
I have worked with several brands , big and small. Here are examples of some of them.

Hertz

Sunfleet

Mercure Hotels & ibis Styles
