About me and my job within content marketing and web.

Focus areas

I am a creative marketer with knowledge and experience. Below you will find examples of my different focus areas.
Content Marketing

I work with all kinds of content – for web, print , digital signs and more.

Project Management

I work well both independently and in teams, and am used to managing different types of projects. For the past five years, I have worked within the hotel and restaurant industry, but have earlier experience from the car and music industry as well. I have trained and supported European colleagues in various web-based solutions, trained assistants, taught artists/bands how to build their presence and brand online (website, blog and social media), and have been responsible for large projects such as a new web platform for both Ligula Hospitality Group and Hertz First Rent a Car. My latest major project was to enter a brand new market, Germany, and add German as a language alternative to Ligula.se, also build the landing pages for seven newly acquired hotels in Germany. Another exciting project I was previously responsible for was to create a digital signage solution for all the Hertz car rental offices in the Nordic region.


I have worked with both big and small brands, global and Swedish &ndash, eg Hertz, Sunfleet, Starlab and various hotel brands such as Good Morning Hotels, ProfilHotels, Motel L, Mercure hotels, Ibis Styles and more.

Campaigns – Swedish and global

I have created campaigns and adapted them to different media. Often in collaboration with the Revenue dept. for campaigns in Sweden, and for international campaigns in collaboration with headquarters in London (Hertz International) and Cologne (Norse Hotels Scandinavia).

Graphic and Motion Design

I create content with copy, photos and film. I’m an ace on photo retouching, illustrations and drawing. I edit film and make short film presentations and create ads for both digital and print.

Digital Signage

I developed aa digital signage solution for Hertz in the Nordic region, using Scala as a tool.

Please add me as a friend on LinkedIn!

My page on LinkedIn

About me

I work with the web and content marketing.
Content Marketing Webb Print Graphics Motion Design Project Managing

My name is Pernilla and I live in Stockholm. I am a creative doer, passionate about my job and everything about Content Marketing and building brands. I have lots of experience from working with various agencies (such as web, PR, SEO and production agencies, etc), but I am no stranger to sitting down in front of a computer and being creative myself.

I master all the necessary programs for web, film and print and have a lot of experience from several web publishing tools (such as WordPress, EPiServer), Search Engine Optimization, Google Business and Analytics, Social Media, Newsletters.

I work well both independently and in teams, and am used to managing different types of projects. For the past five years, I have worked within the hotel and restaurant industry, but have earlier experience from the car, book and music industry as well. Take a look at my CV on www.psgrafiskdesign.se/en/my-cv or image samples of some of the work I have done on www.psgrafiskdesign.se/en/portfolio-2.

  • Adobe Creative Suite

    (Photoshop, Illustrator, InDesign, Premiere, AfterEffects)

  • CMS (Content Management Systems)

    eg WordPress, Interwoven, EPiServer, Hotel Web Service

  • SEO and Google

    Search engine optimization and Google Business & Analytics

  • Social media

    Facebook, YouTube, Instagram, Pinterest, Twitter

Some of the brands I have worked with

I have worked with several brands , big and small. Here are examples of some of them.
Pocket Shop
Webb- & innehållsproducent
Jag skapar kampanjer och content till Pocket Shops olika mediekanaler (hemsida, sociala medier, nyhetsbrev, trycksaker osv).
Jag hjälper Starlab med lansering av artister, med bl.a. artist- och kampanjsidor, nyhetsbrev, filmer, covers, pressreleaser. Artister jag har jobbat med är bl.a. Michael Fannon, Sara Sanfelt, Ambition 17.
Mercure Hotels & ibis Styles
Marketing & eCommerce Manager
Ansälld på Norse Hotels Scandinavia, som drev 13 stycken Accor hotell i Sverige – tre stycken Mercure Hotels och tio stycken ibis Styles. (Norse har precis sålts och hotellen bytt namns till Good Morning Hotels).
Grafisk design – anställd på Hertz
Sunfleet är ett dotterbolag till Hertz och under en period (innan de fick en egen marknadsavdelning) hjälpte jag Sunfleet med att skapa material för webb, print etc.
Art Director & Web Editor
Jobbade med varumärket Hertz under 8 år, med produkter som Hertz Supercars och Hertz Freerider.


Recommendations I have received from former colleagues . Copied from my page on LinkedIn, se.linkedin.com/in/pernillas

Under Portfolio you will find examples from previous jobs and assignments . Here are images of websites and landing pages I have created, different prints I have created, illustrations , videos, photographs and more.


Excerpts from my blog with images and stories from my work.

Contact me

You can contact me via the form on this page, or send an e-mail directly to pnilla2000@gmail.com