Focus areas
I am a creative marketer with knowledge and experience. Below you will find examples of my different focus areas.
Content Marketing
I work with all kinds of content – for web, print , digital signs and more.
Project Management
I work well both independently and in teams, and am used to managing different types of projects. For the past five years, I have worked within the hotel and restaurant industry, but have earlier experience from the car and music industry as well. I have trained and supported European colleagues in various web-based solutions, trained assistants, taught artists/bands how to build their presence and brand online (website, blog and social media), and have been responsible for large projects such as a new web platform for both Ligula Hospitality Group and Hertz First Rent a Car. My latest major project was to enter a brand new market, Germany, and add German as a language alternative to Ligula.se, also build the landing pages for seven newly acquired hotels in Germany. Another exciting project I was previously responsible for was to create a digital signage solution for all the Hertz car rental offices in the Nordic region.
Branding
I have worked with both big and small brands, global and Swedish &ndash, eg Hertz, Sunfleet, Starlab and various hotel brands such as Good Morning Hotels, ProfilHotels, Motel L, Mercure hotels, Ibis Styles and more.
Campaigns – Swedish and global
I have created campaigns and adapted them to different media. Often in collaboration with the Revenue dept. for campaigns in Sweden, and for international campaigns in collaboration with headquarters in London (Hertz International) and Cologne (Norse Hotels Scandinavia).
Graphic and Motion Design
I create content with copy, photos and film. I’m an ace on photo retouching, illustrations and drawing. I edit film and make short film presentations and create ads for both digital and print.
Digital Signage
I developed aa digital signage solution for Hertz in the Nordic region, using Scala as a tool.
About me
I work with the web and content marketing.
My name is Pernilla and I live in Stockholm. I am a creative doer, passionate about my job and everything about Content Marketing and building brands. I have lots of experience from working with various agencies (such as web, PR, SEO and production agencies, etc), but I am no stranger to sitting down in front of a computer and being creative myself.
I master all the necessary programs for web, film and print and have a lot of experience from several web publishing tools (such as WordPress, EPiServer), Search Engine Optimization, Google Business and Analytics, Social Media, Newsletters.
I work well both independently and in teams, and am used to managing different types of projects. For the past five years, I have worked within the hotel and restaurant industry, but have earlier experience from the car, book and music industry as well. Take a look at my CV on www.psgrafiskdesign.se/en/my-cv or image samples of some of the work I have done on www.psgrafiskdesign.se/en/portfolio-2.
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Adobe Creative Suite
(Photoshop, Illustrator, InDesign, Premiere, AfterEffects)
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CMS (Content Management Systems)
eg WordPress, Interwoven, EPiServer, Hotel Web Service
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SEO and Google
Search engine optimization and Google Business & Analytics
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Social media
Facebook, YouTube, Instagram, Pinterest, Twitter
Some of the brands I have worked with
I have worked with several brands , big and small. Here are examples of some of them.
Hertz
Sunfleet
Mercure Hotels & ibis Styles
Starlab
Testimonials
Recommendations I have received from former colleagues . Copied from my page on LinkedIn, se.linkedin.com/in/pernillas
Under Portfolio you will find examples from previous jobs and assignments . Here are images of websites and landing pages I have created, different prints I have created, illustrations , videos, photographs and more.
Latest
Excerpts from my blog with images and stories from my work.
I looooove books!
Almost three months ago I left the hotel and restaurant business completely to return to the wonderful world of books!
En sväng till Halmstad
Tog en liten sväng och hälsade på hotellet Good Morning Halmstad för att ta lite kort på de nyrenoverade lokalerna. Alltid lika roligt att hälsa på hotellen och träffa kollegorna ute i landet. Byggdammet låg fortfarande kvar när jag anlände, med lite skavanker som väntade på att bli åtgärdade – såsom saknade takplattor, byggnadsställningar med[…]
iPhone or Samsung?
For a long, long time I could not make up my mind between iPhone X or Samsung Galaxy Note 8. I found advantages and disadvantages with both. In the end, the Samsung won. The biggest reason why I finally chose the Samsung was that I am super irritated over the shared headphone and charging jack on the iPhone, which forces[…]
Marketing review trip
Right now, I’m doing a “marketing review trip” along with some colleagues. A trip that will take us to 32 hotels, 4 hotel brands and 17 destinations (in Sweden and Denmark). Apart from many nice visits and rewarding meetings, our marketing review trip (2017 – 2018) includes that we are to check out everything at each hotel, from various information[…]
A new website for Ligula.se
After almost two weeks of vacation, I am now back at the office and I am working with the new website which went live in early July. Having had various websites (a website for almost every brand) my employer, Ligula Hospitality Group, finally decided to collect all the brands under one umbrella on Ligula.se. It is a big project (that includes about 30[…]
My website’s coming along
Finally my website is about to be done – it was beginning to feel lika an eternity project! There’s so much I want to show you and tell you about! Latest news is that my website also is bilingual, now available in English as well (apart from Swedish). My portfolio is loaded with images of jobs I have done – ads, CD[…]
Artist Page in WordPress
I have been helping out at my husbands company Starlab (label, publishing & music studios). I have, for example, photographed super talented artist Sara – a young, petite woman with a huge voice (that holds eons of experience and emotions). Listen on Spotify, and read more on www.sangfelt.com. I have also created websites, campaign sites, newsletter template, bios for Sara and for[…]
Photographed girl duo Ambition 17
Yesterday I photographed the talanted and super sweet girl duo Ambion 17. We found som nice places in Stockholm, Sofo, which acted as their backdrop. I am not a professional photographer, allthough I love taking pictures – but I was happy with the result. Click here for examples! My biggest strength is really in retouching – editing the photos afterwards[…]
Ads – 2 brands and 2 products
Examples of magazine advertisements I have created for ibis Styles Hotels och Mercure Hotels – two different brands and two different products. Here we communicate Mercure Hotel Romance Package Deal in the travel magazine “Buss” (Bus). This is a New Year’s deal offering a solution for dogs scared of fireworks. It quickly grew to be a big[…]