Pocket Shop, Stockholm
Web & content producer / buyer, Feb. 2020 – ongoing

I am responsible for Pocket Shop’s digital channels and printed media and am also a buyer of a product line called “Stuff” (products sold alongside the books), such as notebooks, pens, toys, and games. I work with WordPress, Apsis (newsletters), Google Business and Analytics, Social Media, ads (digital) and, Adobe Creative Cloud.

Ligula Hospitality Group, Stockholm
Web & Content, Nov. 2015 – Feb. 2020

I am responsible for Ligula Hospitality Group’s websites for about 50 hotels and restaurants in Sweden, Denmark, and Germany. I work with WordPress, Google Business & Analytics, Newsletters, advertisement (digital and print), Adobe Creative Cloud, and with several brands under the parent company of Ligula. My work has included entering a new market, Germany, and creating a new web platform for all brands on, working close together with a web agency, SEO copy, translators, etc.

Starlab, Stockholm
Digital Communicationn & film, Mar. 2015 – Nov. 2015

I helped my husband and his company Starlab with marketing and artist promotion (record label and publishing), mainly by making the artists more visible on the Internet. I created websites, campaign sites, newsletters, and uploaded information to various online music services. I took pictures, filmed and created shorter presentation films for the websites and YouTube.

Norse Hotels Scandinavia, Stockholm
Marketing & E-commerce manager, Sep. 2014 – Feb. 2015

Norse Hotels operated 13 hotels in Sweden – ten ibis Styles Hotels and three Mercure Hotels. I took care of the hotels´ 13 websites, looked over the social media channels, booked and created ads, coordinated and communicated out offers, photographed, and more. I worked with the guidelines of two strong brands and produced material for both print and web.

Hertz First Rent a Car, Stockholm
Art Director & Web Editor, Aug. 2006 – Aug. 2014

I was responsible for Hertz guidelines in Sweden, created and communicated the central campaigns, point of sale (to approximately 220 rental locations across Sweden). I made brochures, posters, advertisements for both magazines and the internet, updated web sites, and the intranet. During my work for Hertz I was involved in the work of replacing the old web platform with a new for, I developed structure and templates for a digital signage solution in the Nordics. In addition to that, I also had a big, supportive role for the marketing departments in Norway, Denmark, and Finland (training my Nordic colleagues in both our web platform and our Digital Signage Solution). I also wrote copy and did a lot of translation work to and from English/Swedish.

My own company – PS Grafisk Design
Freelance jobs within design, web, copy, Aug. 1998 – Dec. 2013

I created and updated websites, published various prints (ads, CD covers, posters, press releases), wrote copy, edited short films presentations, etc. I worked with companies such as Ur & Penn via Ephorm, Starlab, Hitworks, MNW Records and more.

MNW Records, Stockholm
Mainly as an artist, but also as a Graphic and Motion Designer,
Jan. 1995 – Jan. 2000

I wrote lyrics, recorded records and toured Europe, Asia and the States with Glam Rock band Plastico. We were licensed to different record labels all over the world.  I created various print material and a CD-ROM presentation as an extra track on our promotion CD, which helped to give us a deal with a major label in the States. This made MNW Records give me various design jobs for their other artists and projects as well.

Pocket Shop, Stockholm
Mainly as a Book Sales Person, May 1995 – March 2001

I worked extra at Pocket Shop’s different book stores around Stockholm. I also got to jump in as a temporary store manager, during the current store manager’s vacations and extended sick leave. When my skills as a graphic designer were spotted I also got small design assignments by Pocket Shop. (Made me want to learn more about marketing though, so I applied to the Graphic Institute at Stockholm University).

Åhléns CIty Music and Film dept, Stockholm
Sales Person, Sep. 1989 – May 1995

Shortly after moving to Stockholm (after a year in Kentucky, USA) I got a job at Åhléns Music and Film Department, as a salesperson.

OMV Plastics, Kentucky, USA
Extra help at my father’s company, June 1988 – July 1989

Helped my father with his business (Plastic industry), with fairs and events and information material.

Kulturhuset, Örebro
Cafe and concert activities, Oct. 1987 – Jan. 1988

I worked with concerts, in the cafe and back office. I even got my first film course through Kulturhuset (planning, scriptwriting, filming, and VHS editing) and made information films about Kulturhuset – who had rehearsal rooms for local music bands and also concerts with (mostly) known Swedish rock bands.

My education >


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