Pocket Shop, Stockholm
Web & content producer / buyer, Feb. 2020 – ongoing

I create campaigns and content for Pocket Shop’s various media channels  (website, social media, newsletters, print, etc). My work also includes updating the website, Google My Business, Social media channels, plus to create various types of POS (Point Of Sales) such as posters, signs etc. for Pocket Shop’s 14 different stores in Sweden and Germany. Recently, I also started up online sales via MyMall.

Ligula Hospitality Group, Stockholm
Web & Content, Nov. 2015 – Feb. 2020

I am responsible for Ligula Hospitality Group’s websites for about 50 hotels and restaurants in Sweden, Denmark, and Germany. I work with WordPress, Google Business & Analytics, Newsletters, advertisement (digital and print), Adobe Creative Cloud, and with several brands under the parent company of Ligula. My work has included entering a new market, Germany, and creating a new web platform for all brands on, working close together with a web agency, SEO copy, translators, etc.

Starlab, Stockholm
Digital Communicationn & film, Mar. 2015 – Nov. 2015

I helped my husband and his company Starlab with marketing and artist promotion (record label and publishing), mainly by making the artists more visible on the Internet. I created websites, campaign sites, newsletters, and uploaded information to various online music services. I took pictures, filmed and created shorter presentation films for the websites and YouTube.

Norse Hotels Scandinavia, Stockholm
Marketing & E-commerce manager, Sep. 2014 – Feb. 2015

Norse Hotels operated 13 hotels in Sweden – ten ibis Styles Hotels and three Mercure Hotels. I took care of the hotels´ 13 websites, looked over the social media channels, booked and created ads, coordinated and communicated out offers, photographed, and more. I worked with the guidelines of two strong brands and produced material for both print and web.

Hertz First Rent a Car, Stockholm
Art Director & Web Editor, Aug. 2006 – Aug. 2014

I was responsible for Hertz guidelines in Sweden, created and communicated the central campaigns, point of sale (to approximately 220 rental locations across Sweden). I made brochures, posters, advertisements for both magazines and the internet, updated web sites, and the intranet. During my work for Hertz I was involved in the work of replacing the old web platform with a new for, I developed structure and templates for a digital signage solution in the Nordics. In addition to that, I also had a big, supportive role for the marketing departments in Norway, Denmark, and Finland (training my Nordic colleagues in both our web platform and our Digital Signage Solution). I also wrote copy and did a lot of translation work to and from English/Swedish.

My own company – PS Grafisk Design
Freelance jobs within design, web, copy, Aug. 1998 – Dec. 2013

I created and updated websites, published various prints (ads, CD covers, posters, press releases), wrote copy, edited short films presentations, etc. I worked with companies such as Ur & Penn via Ephorm, Starlab, Hitworks, MNW Records and more.

MNW Records, Stockholm
Mainly as an artist, but also as a Graphic and Motion Designer,
Jan. 1995 – Jan. 2000

I wrote lyrics, recorded records and toured Europe, Asia and the States with Glam Rock band Plastico. We were licensed to different record labels all over the world.  I created various print material and a CD-ROM presentation as an extra track on our promotion CD, which helped to give us a deal with a major label in the States. This made MNW Records give me various design jobs for their other artists and projects as well.

Pocket Shop, Stockholm
Mainly as a Book Sales Person, May 1995 – March 2001

I worked extra at Pocket Shop’s different book stores around Stockholm. I also got to jump in as a temporary store manager, during the current store manager’s vacations and extended sick leave. When my skills as a graphic designer were spotted I also got small design assignments by Pocket Shop. (Made me want to learn more about marketing though, so I applied to the Graphic Institute at Stockholm University).

Åhléns CIty Music and Film dept, Stockholm
Sales Person, Sep. 1989 – May 1995

Shortly after moving to Stockholm (after a year in Kentucky, USA) I got a job at Åhléns Music and Film Department, as a salesperson.

OMV Plastics, Kentucky, USA
Extra help at my father’s company, June 1988 – July 1989

Helped my father with his business (Plastic industry), with fairs and events and information material.

Kulturhuset, Örebro
Cafe and concert activities, Oct. 1987 – Jan. 1988

I worked with concerts, in the cafe and back office. I even got my first film course through Kulturhuset (planning, scriptwriting, filming, and VHS editing) and made information films about Kulturhuset – who had rehearsal rooms for local music bands and also concerts with (mostly) known Swedish rock bands.

My education >


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