Selfie från mitt rum på fina Calmar Stadshotel

Marketing review trip

Right now, I’m doing a “marketing review trip” along with some colleagues. A trip that will take us to 32 hotels, 4 hotel brands and 17 destinations (in Sweden and Denmark). Apart from many nice visits and rewarding meetings, our marketing review trip (2017 – 2018) includes that we are to check out everything at each hotel, from various information[…]

Ads – 2 brands and 2 products

Examples of magazine advertisements I have created for ibis Styles Hotels och Mercure Hotels – two different brands and two different products. Here we communicate Mercure Hotel Romance Package Deal in the travel magazine “Buss” (Bus). This is a New Year’s deal offering a solution for dogs scared of fireworks. It quickly grew to be a big[…]